Norfolk’s chief constable has reported an election leaflet for breaking impartiality rules.

Chief Constable Simon Bailey has issued a statement distancing himself from a leaflet issued by a parliamentary candidate which included his image and quotes.

He warned that the leaflet broke rules on impartiality and revealed he had reported it to the Electoral Commission.

His statement did not identify the party or pamphlet but the Eastern Daily Press has identified a photograph of one of its stories - which includes quotes and an image of Mr Bailey – that is featured in an election pamphlet issued by the Labour party.

Chief Constable Simon Bailey said: "As a police officer you must be impartial. Policing is strictly non-party political and we carry out our duties without fear or favour.

"I was therefore disappointed to see my words and photograph, originally published in local news media, used in political campaign material for a local candidate.

"I’m acutely aware of the power of perception and therefore wish to publicly clarify I have no desire to promote any political view and in no way endorse such material.”