We are currently experiencing network problems with the desktop version of Police Oracle. We hope to have these resolved as soon as possible.

PSNI scales back 'problematic' rebranding after negative feedback

Plans to rebrand Northern Ireland’s police force have been scaled back after opposition from politicians and frontline officers. Chief Constable Simon Byrne said it was not "Einstein territory" to conclude the proposals stood no chance.

The announcement followed the launch of a consultation by the Police Service of Northern Ireland on plans to change the uniforms for officers.

One of the proposed logo designs saying Police Service NI will now be dropped.

It followed concerns being raised by Unionist politicians and advice from the force’s Federation that the changes would be “problematic”. The force has been told by Justice Minister Naomi Long that legislation would be needed for the full rebranding.

In a statement, CC Byrne said: “I have listened to the feedback and as a result can confirm that the simplified white version of the crest planned for use on social media and digital platforms will not now form part of the public consultation and will no longer be used.”

But he made clear that his plans to make the force “more visible, accessible and responsive” would continue.

He said: “In the spirit of openness I was prepared to test other ideas and was keen to start an initial conversation. I want to move away from the use of the acronym PSNI and focus more on the word ‘police’. I am keen to develop this. Indeed, our social media platforms have recently been updated to reflect this.”

The Police Federation for Northern Ireland said all sides needed to move on and focus on modernising the service itself rather than making cosmetic changes.

PFNI Chair, Mark Lindsay, said: “The Chief Constable has reacted promptly to acknowledge and address the concerns that were expressed.

“It is now time to move on from here. In our view, this does not take away from the worthwhile goal of modernising the look of the service. For example, work on uniforms and vehicles must proceed as it will benefit officers in a meaningful and practical way. We share his desire to do what is best for the PSNI and the full range of services officers provide this entire community.”

Leave a Comment
View Comments 3
In Other News
Career PSNI officer joins management team
NI Fed rounds on politicians and parents after attack on officers
PSNI urges community leaders to influence violent youngsters
PSNI chief constable calls in Hewitt to resolve funeral row
PSNI overhauls sex offence investigations after Gillen review
NI heat scandal holding back whistleblowers, auditor warns
PSNI rebrand 'problematic'
PSNI thanks Reservists for 50 years on the front line
PSNI funding down by £200m as restricted duties numbers double
Three PSNI officers injured in 'deliberate ramming' vehicle pursuits
NI Inspectorate calls for better cooperation after disclosure failures
More News