Senior officers filmed hula-hooping judged as 'PR flop'
Public fails to see relevance to International Women's Day
A force has received disapproval after posting a video of its assistant chief constable hula-hooping for International Women’s Day.
Hampshire Constabulary arranged various well-being activities for officers to mark the occasion, including hula-hooping sessions for them to attend on their lunch breaks.
Gender Lead, ACC Scott Chilton and Chief Supt Darren O’Callaghan were keen to show off their skills in the class led by @HannahGlobeFit as part of #iwd2018 #pressforprogress pic.twitter.com/86wDQFbevy
— Hampshire Police (@HantsPolice) March 8, 2018
The force’s gender lead, ACC Scott Chiltern and Chief Superintendent Darren O’Callaghan were filmed taking part in their free time.
However, the “PR flop” did not go down well with the public who took to social media to express how “embarrassing” it was.
One wrote: “PR disaster, people just don’t want to see this, they just want the police to be the police.”
Whist another said: “At some point forces have to ask themselves, ‘will a stunt like this improve community relations or will it make us look like t*ts and anger taxpayers?’ One day forces will know the correct answer. Until then we’ll continue to witness such utter nonsense.”
Ian Johnston, former police and crime commissioner for Gwent, also wrote: “Absolute nonsense. I worry for the service.”
Absolute nonsense. I worry for the Service.
— Ian Johnston QPM (@ianjohnston39) March 8, 2018
Others remained confused over the connection between hula-hooping and supporting women.
What has hula hooping got to do with IWD??? Am I missing something ??????
— Tom (@tolkiehannam) March 8, 2018
How is this helping IWD? little patronising, don't you think?
— Trubs (@Mr_Trubshawe) March 8, 2018
Superintendent Annabel Berry, member of the Inspire Network for Women said: “The hula-hooping sessions were arranged to take place during colleagues’ lunchtime periods.
“The senior officers in the video, one of which is the force’s Gender Lead, attended one of these sessions during their lunch periods for a very short period of time to show their support for International Women’s Day and the well-being activities taking place.”